The brief changed somewhat over time with elements including a customer competition corner and formal meeting area giving way to a more informal social area for buyers. This was to be combined with a central storage area, together with provision for both screen and product presentations and strong corporate messaging.

Overall the stand should have clean lines and good all round access, but with sufficient structure so as not to isolate the 6 or 7 stand staff.
Key objectives for the stand would include the ability to generate new contacts and to start the process of shifting the perception of the company away from just a cheaper alternative, to some of the competition, into an innovative and unique solutions provider.

During the contract period the company ownership and name changed to ADAMA. This meant that we had the job of protecting the values and product names whilst promoting the new company name amongst its existing customer base.

How was the Access Displays experience for you?

“Access Displays clearly understood our brief and created a stand which stood out amongst the rest, helping to elevate our position within the UK agchem market. As a result, we succeeded in our objective to raise our profile within the industry and establish ourselves as a leading manufacturer and distributor of crop protection solutions. Together with Access Displays we created a presence at major industry events which has secured Makhteshim Agan UK Ltd., the opportunity to become the main sponsor for CropTec, and the BBRO Winter Conference. This has enabled us to reach an audience who may be familiar with our brands, but do not necessarily know of us.

From conception through to delivery Access Displays has maintained communication and a consistent professional approach while developing a friendly and personable relationship. Design and Build teams have been helpful, accommodating and are highly skilled, in delivering a complete project. I look forward to developing further projects with them throughout our transition as we rebrand later this year.” – Campaign Manager