9 show Exhibition programme for Lindt Chocolate extends for 5 more years
Client profile: “Master chocolatier since 1845”
Lindt is the No1. premium chocolate manufacturer in the UK and globally.
Access Displays received an initial enquiry from Lindt’s Trade Sector Manager. The enquiry was in relation to two exhibitions that the company was attending. Following receipt of a detailed brief, an initial meeting was set up to pitch some basic concepts and to investigate further, the balance between Lindt, the corporate brand and Lindt, the product, that can often end up in the corner shop.
During discussions, the client outlined the key brand aims to be reflected in their trade show presence, namely:-
- to be regarded as the everyday accessible luxury chocolate brand in the UK.
- to take ownership of the premium chocolate category.
- to create an emotional rather than a functional connection to the brand (ie a love for chocolate)
Access Displays have handled many stand builds and refurbishments for Lindt over the years, and to this day are one of our most prestigious clients attending both business and consumer trade shows throughout the UK. Although the design and layout of their exhibition stand has developed over the years, their brand values and key messages have remained the same as a premium brand in the luxury chocolate market.
Our designs have allowed the stand to be reconfigured at different shows getting the maximum use out of their initial investment through thoughtful design and careful refurbishment.
The client was very impressed with our initial proposals, particularly with our understanding of their brand positioning.
“The flexibility and modularity of the design has created a stand solution that has worked extremely well throughout the years and has enabled Lindt to attend a total of nine, successful exhibitions, in various size formats. Access Displays is a professional, effective exhibition team and provides great service, from supporting our merchandising programme, through to the largest builds, which is why we have agreed to extend our exhibition programme”
Trade Sector Manager